D&AD White Pencil 2012

White Pencil idea for Peace One Day 2012 where we establish 21st September as an international day of peace and anybody born on that day shall be given the title Peace Baby, just as you would with 'New Year's Baby' or 'Leap year Baby'.

Peace Baby
Celebrating an International day of Peace on 21st September.  Campaign kicks off in London with a televised broadcast of the first Peace Babies born on the 21st September 2012. The trail will have a CTA to the website where other parents may register their Peace Baby and likewise members of the public who share the same birthday.
Explore the map to discover more Peace Babies around the world and read individual peace messages from all of them. Each pin would be paired to a matching profile picture if the user does not upload their own. Live 'Twitter Cloud' presents the latest tweets and conversations related to Peace Day Baby and Peace One Day.

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