Disappearing Children

My D&AD 2010 entry in the Moving Image category which won an 'In Book'.

Disappearing Children

D&AD 2010 In book
This is my D&AD 2010 Student Awards entry which won a place in the D&AD Annual.

Title of the brief – Disappearing Cities
This was a moving image brief set by onedotzero for D&AD. The objective was to explore the concept of ‘The Disappearing City’ through storytelling, with a work of moving image at it’s core. The final piece must also be able to extend into at least one other medium.

My Approach:
The short film shares the personal reflection of a young girl who prefers the online/ digital world to the physical natural world. At 16 Million strong, kids between the ages of 2 to 11 years old are the fastest growing online population to date. We are witnessing a disappearing generation who are slowly but surely transferring their existence online.

The film is extended into another medium in the form of children’s shoes left empty and isolated around London in places where children used to populate (playgrounds, parks). Thus, transforming the short film into an educational piece which addresses the issue of children spending too much time in an online virtual reality.

Screen grabs below:
Extension of the film into an ambient ad below:
The main film:

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