For billions of Chinese around the world, Lunar New Year without firecrackers is just like Christmas without Christmas trees. So when the Singapore government called for a total ban on firecrackers in March 1972, Lunar New Year has never been quite the same.
As the national teclo, Singtel wanted to bring back the auspicious sound of firecrackers. So we created the Singtel Firecracker; the world's first Mobile Firecracker.
Executive Creative Director: Melvyn Lim
Senior Art Director: Loo Yong Ping